Asset Mendesh CV & portfolio
• Digital Marketing Specialist with 5 years of continuous work experience (Research, Strategy, PPC, SMM, SEO);
• Work experience in Digital and Brand Marketing, PR at International for-profit and non-for-profit organizations.
• MSc in Strategic Marketing course at one of the TOP 10 universities worldwide- Imperial College London Business School (details below);
• BA(Econ) in Economics and Social Sciences at the University of Manchester (details below);
• Work experience in Digital and Brand Marketing, PR at International for-profit and non-for-profit organizations.
• MSc in Strategic Marketing course at one of the TOP 10 universities worldwide- Imperial College London Business School (details below);
• BA(Econ) in Economics and Social Sciences at the University of Manchester (details below);
About Me
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Work Experience
Novo Nordisk CEM Region (Healthcare)
Multi-Channel Customer Engagement Manager in Commonwealth of Emerging Markets (CEM) (2021-to date).
CEM region incorporates 9 countries: Kazakhstan, Azerbaijan, Uzbekistan, Georgia, Armenia, Kyrgyzstan, Turkmenistan, Tajikistan, Mongolia;
Key responsibilities:
1. Implementing and driving digital excellence;
2. Communication via online and offline channels with internal (Colleagues) and external (HCPs) audience;
3. Corporate, HCP, Parient websites launch;
4. Identifying and establishing new effective digital / offline communication channels;
5. Regular alignment with the Team (Commercial Affairs), MRQ and Sales Force (MRs);
6. Discovering insights through Market Research/Surveys;
7. Supporting other Affiliates in omnichannel communication (sharing best practices);
Achievements: Successfully launched corporate web-site for three main CEM countries. Successfully launched WhatsApp communication with Healthcare professionals (HCPs) and on day-to-day communication (product launched, updates, webinar and offline event invitations, etc.)
UNICEF (United Nations Children's Fund) Kazakhstan
Digital and Social Media Consultant (2019-2020)- remote work
Key responsibilities:
• Thorough Social Media and Web-site Audit;
• Digital and Social Media Strategy development and implementation;
• Detailed Action Plan, Thematic Map of key Influencers and Recommendations;
• Facebook / Instagram and Google Ads support;
• Presentations of findings;
• Reporting on key activities.
Extended responsibilities:
• Partial support on ongoing social media activities;
• Development and full execution of Social Media Plan within tight deadlines (55 publications in one month);
• Communication with influencers (media-people, bloggers, celebrities) on social media campaigns;
• Web-site content management and creation of campaign landing pages (via Drupal);
Feedback and recommendation from my direct supervisor (Zarina and Elvira) is available below.
BASF Central Asia - German Multinational Chemical Company
Digital Marketing Specialist (2017-2020) - full-time work
Key Responsibilities:
• Digital Marketing Strategy development and implementation;
• Web-master of Master-Builders-Solutions by BASF (Central Asia) web-page (Including SEO);
• PPC (AdWords contextual, YouTube, GDN advertisement);
• SMM (Facebook, LinkedIn content-management and advertisement);
• New Product Launch on-line promotion support;
• Full Management of Pilot Project for Central Asia (Ucrete promotion);
• Project Management of Landing and Multi-Page full development and launch (focus on lead-generation);
• Implementation of Global Corporate Digitization Strategy locally;
• Implementation of Call-tracking System and ROI estimation;
• Day-to-day work with Dealers, Sales Team, Service Suppliers;
• Customer Loyalty Programme development and online support;
Achievements: Created and Implemented full Digital Marketing Strategy from the scratch for Central Asian region. With an agency, developed and implemented a landing page for the top performance flooring solution for Kazakhstan market. Implemented Call-tracking-system to enable calculation of ROI. Consulted and shared my experience with BASF UAE, CIS and Russia, Turkey. Conducted several trainings for partners on AdWords. Motivated partners (dealers) to launch their own landing pages and AdWords. Generated qualified leads by using 360 degrees online promotion and helped sales team to increase sales.
Go to the recommentation Key Responsibilities:
• Digital Marketing Strategy development and implementation;
• Web-master of Master-Builders-Solutions by BASF (Central Asia) web-page (Including SEO);
• PPC (AdWords contextual, YouTube, GDN advertisement);
• SMM (Facebook, LinkedIn content-management and advertisement);
• New Product Launch on-line promotion support;
• Full Management of Pilot Project for Central Asia (Ucrete promotion);
• Project Management of Landing and Multi-Page full development and launch (focus on lead-generation);
• Implementation of Global Corporate Digitization Strategy locally;
• Implementation of Call-tracking System and ROI estimation;
• Day-to-day work with Dealers, Sales Team, Service Suppliers;
• Customer Loyalty Programme development and online support;
Achievements: Created and Implemented full Digital Marketing Strategy from the scratch for Central Asian region. With an agency, developed and implemented a landing page for the top performance flooring solution for Kazakhstan market. Implemented Call-tracking-system to enable calculation of ROI. Consulted and shared my experience with BASF UAE, CIS and Russia, Turkey. Conducted several trainings for partners on AdWords. Motivated partners (dealers) to launch their own landing pages and AdWords. Generated qualified leads by using 360 degrees online promotion and helped sales team to increase sales.
UNDP (United Nations Development Program) Kazakhstan
Digital and Social Media Temporary Consultant
(March - April 2020) - short project work
Key responsibilities:
• Thorough Social Media and Web-site Audit;
• Digital and Social Media Strategy development and implementation;
• Detailed Action Plan, Thematic Map of key Influencers and Recommendations;
• Facebook / Instagram ads support;
• Presentations of findings;
• Reporting on key activities..
EXPO 2017 Finland Pavilion
PR, Communication and Project Management Specialist (January - April 2020) - temporary project work during EXPO 17
Temporary project for EXPO 2017 International Exhibition in Astana to represent Finland as a PR and Communication manager. Although the main work was done before April 2017, I've consulted the Client and monitored the work of sub-contractors till September 2017.
Key responsibilities:
• Strategic Planning, organization and execution of PR campaigns (including strategy and media-planning);
• Organisation of a press-tour;
• Organization of press-conferences and communication with mass media representatives;
• Digital Marketing project-management and execution (including SEO, SMM, E-mail marketing AdWords);
• Reporting;
• Coordination of sub-contractors.
Achievements: Successfully managed the project and received feedback upon productive work and co-operation from the Client (attached). Also, read a personal feedback below on my LinkedIn profile from a current member of Parliament of Finland, with whom I worked.
Go to the recommentation Temporary project for EXPO 2017 International Exhibition in Astana to represent Finland as a PR and Communication manager. Although the main work was done before April 2017, I've consulted the Client and monitored the work of sub-contractors till September 2017.
Key responsibilities:
• Strategic Planning, organization and execution of PR campaigns (including strategy and media-planning);
• Organisation of a press-tour;
• Organization of press-conferences and communication with mass media representatives;
• Digital Marketing project-management and execution (including SEO, SMM, E-mail marketing AdWords);
• Reporting;
• Coordination of sub-contractors.
Achievements: Successfully managed the project and received feedback upon productive work and co-operation from the Client (attached). Also, read a personal feedback below on my LinkedIn profile from a current member of Parliament of Finland, with whom I worked.
Education
Post-graduate degree (2014-2015)
Imperial College Business School, The UK
Imperial College Business School, The UK
Master of Science in Strategic Marketing
Grade: Merit
"Designed to cover fundamentally important marketing subjects with a focus on digital media".
Gained solid academic and practical experience.
View certificate Grade: Merit
"Designed to cover fundamentally important marketing subjects with a focus on digital media".
Gained solid academic and practical experience.
Bachelors degree (2010-2014)
University of Manchester, the UK
University of Manchester, the UK
Bachelor of Arts in Business, Economics and Social Studies;
Comprehensive academic experience of macro and micro economics, international and local business management.
View certificate Comprehensive academic experience of macro and micro economics, international and local business management.
Certificates
Recommendations from Employers & Clients
All the below recommendations are also available on my LinkedIn page
All the below recommendations are also available on my LinkedIn page
"I had the pleasure of working with Asset Mendesh during his assignment with the United Nations Children's Fund (UNICEF) in Kazakhstan as aconsultant on digital and social media between October 2019 and March 2020.
During this time, Asset implemented a host of activities that ultimately brought UNICEF digital visibility to a new level, attracting new followers andsignificantly widening the reach of our campaigns and initiatives. His particular strengths include conducting digital marketing campaigns. He also conducted a social media audit which served as the basis for our digital media strategy.
Asset is hard-working, enthusiastic and creative, he is willing to try new things and is flexible and easy to work with. Asset Mendesh workedremotely and managed his time efficiently, delivering tasks on time and proving to be an asset to the communications team.
I highly recommend Asset for any company that would like to increase its brand visibility, reach and engagement on social and digital media platforms.".
During this time, Asset implemented a host of activities that ultimately brought UNICEF digital visibility to a new level, attracting new followers andsignificantly widening the reach of our campaigns and initiatives. His particular strengths include conducting digital marketing campaigns. He also conducted a social media audit which served as the basis for our digital media strategy.
Asset is hard-working, enthusiastic and creative, he is willing to try new things and is flexible and easy to work with. Asset Mendesh workedremotely and managed his time efficiently, delivering tasks on time and proving to be an asset to the communications team.
I highly recommend Asset for any company that would like to increase its brand visibility, reach and engagement on social and digital media platforms.".
Zarina Nurmukhambetova
was my direct line manager
was my direct line manager
Communications and advocacy in international development United Nations World Bank
"Asset is a knowledgeable, smart, reliable and flexible digital marketer.
During his period in BASF, he has brought lots of brilliant ideas what were always presented along with the implementation process.
I strongly recommend Asset for any position, as his digital knowledge and his dedication are the right ingredients for a worthful professional career."
During his period in BASF, he has brought lots of brilliant ideas what were always presented along with the implementation process.
I strongly recommend Asset for any position, as his digital knowledge and his dedication are the right ingredients for a worthful professional career."
Matteo Gioia
was my direct line manager
was my direct line manager
Marketing Comm, Brand and Digital Marketing Manager - BASF Construction Chemicals: MEA, APAC, Russia, Turkey
"Asset and I worked together on the digital marketing of the Finnish pavilion at Astana Expo 2017. Asset was literally a great asset to the project, bringing his knowledge and thorough thinking to the challenging project.
Asset is flexible, truly motivated and a pleasant person to work with!"
Asset is flexible, truly motivated and a pleasant person to work with!"
Emmi Mäkelä was my colleague
Attaché, the 2020 Afghanistan Conference Team, Ministry for Foreign Affairs of Finland
"I know Asset for a relatively short period of time: 20 May – 16 July 2020. I have supervised him during this period at UNICEF Kazakhstan. He worked there in the position of Digital and Social Media Consultant, starting from 4 November 2019, before my arrival. During that period, he showed himself as an expert in social media marketing with a strong knowledge in social media analytics and available tools. He is an expert in social media advertising.
Asset would be an asset for any positions in social media marketing requiring in-depth analysis and creativity."
Asset would be an asset for any positions in social media marketing requiring in-depth analysis and creativity."
Elvira Yausheva was my direct line manager
Communication manager - UNICEF Kazakhstan
PORTFOLIO:
United Nations Development Program (UNDP) Strategy Short Preview
United Nations Development Program (UNDP) Strategy Short Preview
Non-for-profit. This is a preview version of comprehensive digital and social media audit togetger with online communication strategy right after the audit, which focus on delivering inequality, climate change and socio-political issues to target audience during the COVID-19.Full version is available only upon request.
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UNICEF Audit & Strategy Short Preview
This is a preview of comprehensive digital and social media audit togetger with online communication strategy right after the audit, which focus on delivering End Violence Against Children campaign during the year 2020.Full version is available only upon request.
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UNDP Content and Influencer Strategy Short Preview
Non-for profit. Social Advertisement & Communication. This is a content & influencer marketing strategy and examples of social media communication of Gender Equality, Animal Conservation, Climate Action questions. Full version is available only upon request.
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BASF case: Digital and Social Media Strategy
Short Preview
Short Preview
B2B & B2C Market. Construction Chemicals. This is an outdated strategy prepared by me in 2017 for BASF Central Asia. It was fully implemented by me during 2017-2018 and was uploaded after company's full permission.
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Danone case: New product launch strategy Short Preview
B2C/FMCG market. Diary Products. This strategy was done for my Danone Kazakhstan as a part of the recruitment process with regards to the hypothetical new product launch and involved Reserach & Full Scale Branding plus Digital Strategy development. Full version of this file can be provided only by request.
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Mars case: New product launch strategy Short Preview
B2C/FMCG market. Chocolate, gum and petcare sector. This strategy was done as a part of the recruitment process for Mars Kazakhstan with regards to the 2016 market challenges, which involved Reserach & Actionable Recommendations. Full version can be provided only by request.
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RESEARCH PAPERS:
THE ROLE OF SOCIAL MEDIA AND MOBILE TECH IN MARKETING.
UNILEVER CASE.
THE ROLE OF SOCIAL MEDIA AND MOBILE TECH IN MARKETING.
UNILEVER CASE.
This is my dissertation work that I did during my master's degree in the role of social media and mobile technologies to create really effective campaigns about UNILEVER. This work involved deep research, analysis, use of best cases and frameworks. It is available only by request.
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Biography
I was born and raised in Kazakhstan. Since childhood I have been fond of art and psychology. After leaving school, I studied Business and Economics in the UK for five years. My choice fell on the University of Manchester (Bachelors), as well as Imperial College London (Masters), where I successfully studied Business, Economics and Social Science and Strategic Marketing. Having successfully graduated from the university, I decided to implement my theorethical knowledge and develop new skills at multinational for-profit and non-for-profit organizations. I have worked for several organisations such as BASF, UNICEF, UNDP, EXPO 2017 since then gaining solid a comprehensive work experience and expertise in Digital Marketing.
Own projects and freelance work
I have also been involved in the number of own projects and side from my main occupancy work.
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